Logorama

Logorama is an animated film written and directed by French graphic and animation studio H5 and produced by Autour de Minuit. The 16 minute film was created by François Alaux, Hervé de Crécy and Ludovic Houplain. Logorama is set in a stylised Los Angeles, which is made up of and inhabited by Western historical and contemporary logos, tag-lines and mascots. Those of which are most iconic, lead us through an apocalyptic narrative, which ends on a fantastic and absurd message. H5 members said, “Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (including an earthquake and a tidal wave of oil)”.

The Film won many awards most iconic is the Prix Kodak in 2009 at the Cannes Film Festival, also the Academy Award for Best Animated Short Film at the 82nd Academy Awards.

Logorama – Oct 9, 2011 @ 21:32

Logorama from Marc Altshuler – Human Music on Vimeo. (cheers Marc)

Logorama explores a world which is alarmingly familiar to our subconscious. We all go about our day where we’re constantly bombarded with branding and sales media. In fact the very pursuits in our day are held up high for the picking by corporate organisations, its those moments in our lives, such as lunch-times, weekends, downtime and holidays which all direct us to either the low-end or high-end of mass-consumption. What Logorama does, and does very well is highlight a devotion or dependency on products and branding in society, we all hear other people say that they’re able to do without items, and they always make informed decisions, but prefer not to admit that marketing is the very fabric of our social intercourse. Take for instance, the context of meeting someone for the first time, is shaped by judgement of that persons clothes, the car they drive, the mobile phone they use or the very food they eat! we all make judgments initially and its those brands and products that shape our opinion of status, if just for a second 😉

Take that and mix it with a dreamer, higher state of natural values, and you have a world which is being torn apart by the very nature of goodness and fantasy. Logorama can be taken as a comment on our western culture, where we’re so dependent on advertising and marketing in order to help us decide on the right objects, that will in the short term change our lives if just a little bit! And once all that security is taken away (the last few scenes of the film) we’re left with a feeling of true escapism!

I used Logorama as a talking point with my older and more mature students, and i’m pleased to say that the discussion we had, went on for so long, we only stopped because the next class needed to use the classroom.

References: IMDb, Wikipedia, Marc Altshuler – Human Music